The Story of LaBelle by SĪR

Every Vision Has a Voice.

The Story Behind The Heels That Heal

At LaBelle by SĪR, fashion is more than a statement of style—it’s a vehicle for healing, transformation, and purpose. The “Heels that Heal” campaign was born from a deeply personal story—one marked by pain, perseverance, and ultimately,

This isn’t just fashion. It’s legacy work.
It’s healing, wrapped in satin and strength.

SĪR—born Curtis J. Taylor—is the soul behind the brand.

A Detroit native, his early life was marked by instability, adversity, and survival. Born to parents grappling with addiction, he entered the foster care system at just five years old. After years of being shuffled between homes, he was adopted in 2007 by a woman in Detroit’s west side who had already adopted seven other children. Though she promised safety, she brought more trauma—trauma that still echoes today.

But SĪR’s story didn’t end there.

He rose above the darkness and found stability through perseverance. Eventually relocating to Grand Rapids, Michigan, he built a career in the trucking industry—driving routes by day and dreaming of design by night. That very income now fuels his vision and funds the launch of LaBelle by SĪR.

Who Is SĪR?

The Inspiration

LaBelle by SĪR is more than just a fashion label—it's a canvas for purpose, artistry, and symbolism.

At the heart of every design are three core motifs:

The Fleur-de-lis, representing strength, nobility, and feminine royalty
The Grapevine, a symbol of growth, richness, and timeless beauty
The French Flag, nodding to the brand’s Parisian elegance and international spirit

As Creative Director, SĪR believes the shoe is the foundation of self-expression. It sets the tone. It tells the story. It makes the entrance.

Unlike legacy fashion houses that charge thousands for prestige, LaBelle by SĪR offers refined craftsmanship and luxury without the unnecessary markup. In a world where too often consumers pay for names rather than quality, this brand disrupts the norm—prioritizing artistry, authenticity, and personal service.

Each piece arrives thoughtfully packaged, paired with an experience that reflects the elegance of the product itself.

From an early age, SĪR stood out—not just for his resilience, but for his eye.

Whether styling friends for special events or selecting color schemes for interiors, his impeccable taste always made an impression. He turned heads wherever he went, always sharply dressed, always intentional.

Today, that same creative intuition drives the visual identity and craftsmanship behind LaBelle by SĪR. It’s not just fashion—it’s storytelling through silhouette, soul, and structure.